HP Lubricants and Leo Burnett India together came with a new innovation named #RoadsThatHonkand: they both wanted to implement their innovative idea “the world’s first anti-collision vehicle management system for Indian’s national Highways”.
This innovative idea has been designed, conceptualised and executed by Leo Burnett India, and named as #RoadsThatHonkand. Behind the #RoadsThatHonkand there is aim to implement safer highways on Indian Roads.
HP Lubricants and the National Highways Authority of India (NHAI) have planned to take this ambitious project to major highways across the country.
Have a look on the video
RoadsThatHonk project was launched on NH1 in North India, along with the Jammu-Srinagar Highway. This road is one of the most dangerous highways in the world(road is disreputable for hairpin turns ): Source- National Geographic
Anti-collision vehicle management Working
#RoadsThatHonk adopts SmartLife poles that use radar technology across sharp dangerous bands. This system use an advanced networked device to combine wireless technology, radar systems, and an anti-collision warning system, all powered by solar PV modules. Poles continuously detects the speed of moving vehicles, then alerting about the speed to drivers on either side with horns to avoid collisions.
Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, announced the commencement of the project, told to media,
Leo Burnett India has always been believed in Humankind- creativity has the power to change and save life of human. Numerous accidents across National highway happened during last year 2016, and for local and state administration is a major concern.
We are glad to innovate a unique technology that harnesses the power of technology, and uses radar signals to intimate drivers. We are confident that #RoadsThatHonk will significantly reduce accidents on Indian roads and save several precious lives every year. Every life saved is a measure of success and reinstates our belief that RoadsThatHonk has the potential for further scale on highways across the length and breadth of the country. The technology adapted through #RoadsThatHonk is a vision for long-term growth and evolution of a host of possibilities that will enable safer commute across cities.
It transmit an electromagnetic wave of 24 GHz frequency range(K-band), measuring frequency shift of reflected EMW(Electromagnetic Wave).The shift in frequency is caused by Doppler effect of moving target on EMW. The relative speed between radar and target increases, the detection frequency shift also increases. It enables to determine preciously the taget speed by radar sensor.
HP Lubricants and Leo Burnett India funded and execute the whole project to reduce the risk of accidents in hilly areas by creating unique device smart pole. India is a land of multiple topographies and there are several ranges where the device is relevant and can save lives by the risk of accidents.
The mixture of communications organisation and technology provides a strong base and a way-forward towards smoother and safer mobility. The technology amended through RoadsThatHonk is a idea for long term progress and evolution of a host of abilities and potentials that will enable safer substitute across cities.